Kellogg Insight – 3 Tips for Taking Your Family Business Public

Petra MarkovicFamily Business & Family Values

Some family firms find themselves at a difficult inflection point when considering whether
to stay a private family business, or to go public.

These often occur around generational transitions, exit of family branches, or external
events such as shifts in an industry. The difficulty of the decision is often compounded by
the family’s close emotional connection to the business.
The Family Enterprise Dept. at Kellogg offers three considerations for families weighing the
decision to go public.

3 Tips for Taking Your Family Business Public (northwestern.edu)