Why do some of the most respected banks and financial institutions, wealth managers, family offices and financial advisers choose to work with 888 Advisory Associates?
Founded in Singapore, 888 Advisory Associates is a boutique advisory and development firm specialising in the Asian finance industry’s client, people, and leadership needs.
The firm was founded with a passion to restore the core values of finance including client-centricity, delivering high-quality work, building long-term relationships, honesty in all matters, and fiduciary responsibility.
The Multi-Family and Single-Family Office practice delivers expertise in family governance, constitutions, and values. For sustainable finance and impact investing, we partner on private investment opportunities across Asia Pacific, advising on fund structuring and risk management. Family and family business succession are key services as the next generation prepares to take the reins and grow their impact.
The Financial Institutions practice helps clients develop executive and leadership capabilities at all levels, train ‘holistic’ client-advisory skills and, provides senior advisory services for screening private investments.
Together, this combination contributes to ensuring Asia’s finance industry is well placed to serve the needs of today’s clients and their families as well as those of tomorrow’s generation.
Customized Family Governance & Constitutions
Family & Business Succession Planning
Sustainable Finance & Impact Investing
Next Generation Leadership
Executive & Leadership Development
Fund Structures & Impact Investing
Bespoke Wealth & Financial Advisory
Human Capital & Organizational Change
Whilst headquartered in Singapore, 888 Advisory Associates serves clients across the Asia Pacific region as well as Asian family offices with a European presence.

Constantly curious and driven by the desire to always make things better through a commitment to service excellence. Therefore, we do not believe in standard solutions or skipping where the fence is lowest.
Services & Expertise we provide
Our Expertise
Client journeys remain far from what they could be. Most are designed to deliver a uniform experience. In the future, the successful adviser will be different. They will deliver client experiences customised to the clients’ backgrounds, personal styles and preferences. Through the application of neuroscience and natural language preferences, aligned to the regulatory advisory process, we help clients take their already successful advisers to new levels of achievement and client satisfaction.
Our Expertise
Sustainable finance and impact investing represents a unique opportunity to enhance returns and simultaneously have positive societal impact.
The successful investor needs to partners with national or local government, sovereign wealth funds, family offices, and development finance institutions. To partner with and assure sustainable relationships the investor needs to understand the ‘capital stack’, suitable financial instruments and appropriate derisking tools. We help clients develop bespoke strategic asset allocation and risk management frameworks that reflects each family’s impact investing objectives.Our Expertise
Often, the Next Generation is served as a homogeneous group. Viewed through the prism of age and, or AUM. As such services are often uniform across the clients' advisers and wealth managers. For the Next Gen, personal goals matter and vary widely. They include assuming the role of family CIO, becoming a self-directed philanthropist, managing the family business, or becoming an entrepreneur. With this backdrop, a single uniform approach isn’t enough. Partnering with clients we help better segment and bring to bear full organisational capabilities; surface existing external relationships to deliver new services and convert the Next Generation into advocates and clients.
Our Expertise
Family-owned companies grow over many years and as such, their needs become more complex. Key succession questions include: is it appropriate to transfer leadership within the family? What should the company's future look like? Should a solution outside the family be a consideration? Crucial factors for successful succession include not only business leadership but also family emotional support. We assist the family with end-to-end succession planning, candidate selection, and maintenance of family harmony to ensure a seamless transition to the next generation of leaders.
Our Expertise
Family values and purpose establish the principles family members live by. They lie at the heart of the family’s history and provide cross-generational and family cohesion. When missing the result can be a siloed approach to wealth preservation and management, undoing many years of hard work. With a methodology that ensures universal adoption, we help families craft their purpose and values and define what these mean to each family member.
Our Expertise
Where to begin when developing a family strategy is difficult. Who has the professional skills appropriate to good governance and can also manage the family process?
Applying the rule of three ensures ownership, adoption, and a lived framework that preserves family wealth. The first step is ‘fair process’. Developing the governance has to be managed in an open-minded and independent manner. Secondly, time. The process should not be limited to a specified duration. It takes each family as long as necessary to achieve excellence results together. Thirdly communication. The results should be recorded, shared with the family and key advisers, and has implemented through family assemblies, boards, and the appointments process. With expertise in corporate governance, wealth management and facilitation, we partner with clients on this journey, helping them to design and implement change and the ongoing communication necessary to improve the chances of survival.Clients we work with
Banking & Financial Institutions
From client advisory, to leadership capabilities and on to digital adoption, we help our clients to navigate the here and now and see how best they can secure future success.
Private Banks & Wealth Managers
The next generation of clients, advisers and leaders are the collective future. Helping our clients develop and serve these groups today ensures ongoing prosperity for all.
Single and Multi-Family Offices
From people leadership to corporate structure and management practices, we partner to help clients grow their operating model, leadership bench and client capabilities.
Financial Advisory Firms
We partner with boutique advisers and help identify and develop their unique value propositions in such a way as to be better placed to defend and grow their client and people franchise.

Banking & Financial Institutions
Global as well as Regional Wholesale, Commercial & Investment banks. Insurers and re-insurers with a footprint in Asia.
Private Banks & Wealth Managers
Global and regional private banks, including pure-play wealth management and integrated private banking.
Single & Multi-Family Offices
European Family offices with an Asia presence, and Asian single and multi-family offices.