888 Advisory Associates

Banking, Financial Services & Human Capital Advisers

888 Advisory Associates

Why do some of the most respected banks and financial institutions, wealth managers, family offices and financial advisers choose to work with 888 Advisory Associates?

Founded in Singapore, 888 Advisory Associates is a boutique advisory and development firm specialising in the Asian finance industry’s client, people, and leadership needs.

The firm was founded with a passion to restore the core values of finance including client-centricity, delivering high-quality work, building long-term relationships, honesty in all matters, and fiduciary responsibility.

The Wealth Management & Family Office practice delivers expertise and support on family as well as business leadership, succession planning, family governance, constitutions, & values. The Banking and Financial Institutions practice helps clients develop first-class client-advisory skills and grow their people and client leadership capabilities. Together, this combination contributes to ensuring Asia’s finance industry is well placed to serve the needs of today’s clients and their families as well as those of tomorrow’s generation.

Focus for Wealth Managers & Family Offices

Customised family governance and constitutions 

​Succession planning and wealth transfer

Leadership development for business and families

Focus for Banks & Financial Institutions

Holistic client-advisory skills

Client & People leadership development

Whilst headquartered in Singapore, 888 Advisory Associates serves clients across the Asia Pacific region as well as Asian family offices with a European presence.


Constantly curious and driven by the desire to always make things better through a commitment to service excellence. Therefore, we do not believe in standard solutions or skipping where the fence is lowest.

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Services & Expertise we provide

Bespoke Advisory Experiences
Delivering a compliant, but tailored investment advisory experience to become ‘the go-to-adviser' for clients.

Our Expertise

Client journeys remain far from what they could be. Most are designed to deliver a uniform experience. In the future, the successful adviser will be different. They will deliver client experiences customised to the clients’ backgrounds, personal styles and preferences. Through the application of neuroscience and natural language preferences, aligned to the regulatory advisory process, we help clients take their already successful advisers to new levels of achievement and client satisfaction.

Attracting, Engaging & Leading Talent. What is Best Practice?
From a supervisory role to unlocking the full potential of the team’s performance.

Our Expertise

The key to attracting and engaging talent remains the leader. The best articulate and deliver a bespoke experience in a way that is distinctive when compared to competitors. By understanding neural and natural language preferences, they tailor their communication and positively impact motivation to act. They are masters at attracting, retaining and engaging talent to the highest levels of performance. We help leaders understand and apply the what and how of neural preferencing and natural language leadership. In a simple-to-understand, easy-to-use approach, leaders successfully bring these two aspects together in key talent conversations.

Partnering with the Next Generation
Evolve and reinvent Next Gen services to deliver unique products & services.

Our Expertise

Often, the Next Generation is served as a homogeneous group. Viewed through the prism of age and, or AUM. As such services are often uniform across the clients' advisers and wealth managers. For the Next Gen, personal goals matter and vary widely. They include assuming the role of family CIO, becoming a self-directed philanthropist, managing the family business, or becoming an entrepreneur. With this backdrop, a single uniform approach isn’t enough. Partnering with clients we help better segment and bring to bear full organisational capabilities; surface existing external relationships to deliver new services and convert the Next Generation into advocates and clients.

Family Business Succession Planning
Successful transition to the next generation and ensuring ongoing family stewardship.

Our Expertise

Family-owned companies grow over many years and as such, their needs become more complex. Key succession questions include: is it appropriate to transfer leadership within the family? What should the company's future look like?  Should a solution outside the family be a consideration? Crucial factors for successful succession include not only business leadership but also family emotional support. We assist the family with end-to-end succession planning, candidate selection, and maintenance of family harmony to ensure a seamless transition to the next generation of leaders.

Family Purpose & Family Values
Preserving and sustaining wealth through the establishment of family purpose & values.

Our Expertise

Family values and purpose establish the principles family members live by. They lie at the heart of the family’s history and provide cross-generational and family cohesion. When missing the result can be a siloed approach to wealth preservation and management, undoing many years of hard work. With a methodology that ensures universal adoption, we help families craft their purpose and values and define what these mean to each family member.

Embedding Digital Change
Key building blocks to ensure adviser and client adoption.

Our Expertise

Incorporation of digitalisation into the end-to-end client experience can be challenging. Recognising that whilst training and performance KPIs are important, they alone are not enough to assure long-term adoption. We help client organisations, and their people make the necessary paradigm and behavioural shifts with comprehensive insight, practical actions and communication strategies.

Clients we work with

Banking & Financial Institutions

From client advisory, to leadership capabilities and on to digital adoption, we help our clients to navigate the here and now and see how best they can secure future success.

Private Banks & Wealth Managers

The next generation of clients, advisers and leaders are the collective future. Helping our clients develop and serve these groups today ensures ongoing prosperity for all.

Single and Multi-Family Offices

From people leadership to corporate structure and management practices, we partner to help clients grow their operating model, leadership bench and client capabilities.

Financial Advisory Firms

We partner with boutique advisers and help identify and develop their unique value propositions in such a way as to be better placed to defend and grow their client and people franchise.

Towering skyscrapers in a city's financial district

Banking & Financial Institutions

Global as well as Regional Wholesale, Commercial & Investment banks. Insurers and re-insurers with a footprint in Asia.
Close-up of a credit card and expensive pen

Private Banks & Wealth Managers

Global and regional private banks, including pure-play wealth management and integrated private banking.
City highway at night with towering office blocks in the background

Single & Multi-Family Offices

European Family offices with an Asia presence, and Asian single and multi-family offices.
Asian man and woman looking intently at a computer tablet

Financial Advisory Firms

Boutique financial advisers, with an onshore business providing holistic financial planning services.

Our professional associations

Logo of The London Institute of Banking and Finance
Logo of the Chartered Insurance Institute